Better for society & the environment

We want to help society be better. Better for people, better for communities, better for the environment, better for future generations.

We believe business is uniquely positioned to address key social and environmental issues through their leadership and work.

What are the big issues?

We look to three high level trends to give us a sense how we are travelling as a society; inequality, trust and environment. We believe these three things are a good litmus test; wealth and income as a key enabler to personal and social development (and key benefit of business); trust to indicate how well we are all working together and the environment to understand how ecosystem that underpins survival is travelling. 

Here's a snapshot of things are going:

1. Rising inequality & poverty

Across the world, the gap between those that have a lot and people that don’t growing. In Australia alone it is estimated that there are around 3.05 million people living in poverty including 739,000 children. The highest 20% top wealth earners in Australia hold nearly two thirds of all wealth, will those in the lowest 50% hold only 18% of all wealth.

2. Decreasing trust

Trust underpins human relationships and sets the tone for how well we can work together.  According to the Edelman Trust Barometer trust in the world is decreasing, with Australia only 4 index points above the lowest ranked country. When asked if they trust certain institutions to do what is right, only 31% Australians said they trust the media, 48% trusted NGOs, 45% trusted business and 35% trusted Government.

3. Environmental performance

Whether looking at biodiversity, climate change or pollution – the story is far from positive.  Australia has declining biodiversity, with more than 1,800 species of flora and fauna currently at risk of extinction. While nearly 90 per cent of Australia’s native vegetation remains in some form, we are amongst some of the most prolific land clearers on the planet and along with the rest of the globe look like we are going to miss our Paris Climate targets.

It's not all doom and gloom though, we believe that business is already doing a lot of good work to try and make a difference.




one blueprint  

Through our work we seek to use the UN Sustainable Development Goals, or SDGs, as a common blueprint to understand key social and environmental issues. 

The 17 Sustainable Development Goals, Targets and Indicators were developed by the UN in 2015 (see below) and are designed  to help individuals, governments, NGOs and businesses to work together to address and solve the critical social and environmental issues….and track our impact and progress. While all the issues represented in the SDGs apply to communities and organisations around the world - some issues will be more relevant and important than others. 

We developed the better business wheel to help businesses better understand how the community and environmental issues can apply and add value to their business. 


Our impact 

As a business we aim to have an impact in three key areas:

More sustainable and inclusive economic growth - Through our work we try and make business the best they can be. No matter which business we work with we seek to build trust, reduce negative impacts and maximize value to stakeholders. 

Regional development - we are passionate about regional communities and helping them thrive. We are actively seeking to build a purpose-driven, sustainable economy on the Sunshine Coast , Queensland, to demonstrate how sustainable business can deliver transformational change for regional communities for the 21st Century. 

Amplifying impact 

One of the main ways we make an impact is by increasing the amount of people and businesses contributing to solving the big issues. If we can inspire every business we work with to do more or make their work more impactful we have a chance of working together to delivery a transformational change. 

Through these key areas of work we are seeking to primarily contribute to six Sustainable Development Goals: