Better for business
We are all about helping businesses be better. Better for customers, better for employees, better for leaders and better for shareholders.
Sustainability is a journey and we help businesses at all stages of that journey.
Many organisations have committed to work towards environmental, social and economic sustainability but are still working out how to close the gap between their current performance and their goals. Many more already practice sustainable, purpose-driven business principles– they just don’t use those terms.
What is sustainable, purpose-driven business?
Sustainable businesses usually take a longer-term view of success, considers how to maximise value to all stakeholders (employees, customers, community) not just shareholders and understands that social and environmental issues impact their business, so it makes business sense to understand and address them.
Purpose-driven business formally enshrines that intent. Traditionally businesses have had increasing shareholder value as the core aim or mission of their organisation. A purpose-driven business creates a focus for their organisation that seeks to primarily address a social or environmental issue while making profit, becomes a secondary goal. In other words profit is the means to the end, not the goal itself.
Find out more about the big issues we are trying to address.
The business case
There are many reasons and drivers why businesses are beginning to see sustainability and purpose as an essential part of how they do business. Here is just a short list: